Angelo De Lorenzo

Web Solutions & Digital Systems

Creative Direction

Applied AI & Work Systems

Web solutions and digital systems.

I build and maintain web solutions: WordPress websites, e-commerce platforms and tools for everyday operations. I connect development, content and communication, considering both how a system works and how people use and understand it.

For projects I manage directly, I also handle requirements, proposals and estimates, priorities and client communication.

WordPress since 2012, web quality, creative direction and applied AI: experience I bring to projects according to their needs.

Digital services · Projects and case studies

Based in: Turin, Italy
Focus: Web, commerce and operational tools
Method: Analysis, implementation and collaboration
Public role: Creative Director, CGM Verse
Open source: Plugin Developer, WordPress.org

Digital Systems

Advanced WordPress Systems

Custom WordPress structures, CPTs, templates, integrations and maintainable workflows for sites that need more than a standard build.

SEO, Data and Accessibility

Technical SEO, structured content, privacy-friendly tracking, accessibility and performance checks designed as part of the system.

Content and Brand Architecture

Content structures, visual identity, Open Graph assets and service or project pages that make complex work easier to understand.

Agentic Systems & Workspace Design

Applied AI, workspaces, knowledge, tools, workflows, automation and verification designed around Coding Agents and operational work.

How I work on a project

I start with goals and people's actual work. I connect requirements, constraints and technical possibilities, develop a proposal and explain the choices to the client.

I build tailored web solutions, content and tools. I connect my work with technical and creative contributions, following priorities, deadlines and consistency between what the project does and what it communicates.

I support the project's evolution through maintenance, quality checks, data and changing needs. Documentation and operational tools help people continue the work over time.

Agentic Work Systems

I design Agentic Work Systems for applied AI: structured environments where Coding Agents can acquire context, use knowledge and tools, follow workflows and produce verifiable outcomes. It extends my work on digital systems: fewer isolated prompts, more architecture, state and control.

Explore the approach

Systems

WordPress systems
SEO and discoverability
Content architecture
Tracking and measurement

Tools and Quality

HTML / CSS
PHP / MySQL / REST API
Accessibility / performance checks
Analytics / privacy-friendly tracking
Technical consulting

Creative Technology

Creative Direction

Creative direction for digital products, visual identity, presentation materials and teams working across web, brand and immersive media.

3D and Visual Assets

3D environments, product mockups, rendering, video assets and visual materials for websites, events and product communication.

Immersive Environments

Environment concepts, UI/UX support and Unity-oriented scenes developed in collaboration with technical teams.

Events and Presentation Media

Pitch decks, stand materials, videos, mockups and visual systems that help complex projects become easier to present.

Visual Systems, 3D and Immersive Media

The 3D and visual side is useful when a digital project needs more than an interface: environments, product mockups, event materials, presentation assets, video and immersive prototypes.

In Verse and related projects I work on creative direction, environment concepts, UI/UX support, assets and presentation materials in collaboration with technical teams.

Creative Direction

Creative direction
3D environments
UI/UX support
Visual identity

Visual Tools

Blender
Unity
Rendering
Creative coordination
Presentation assets

Contexts

Proof Points

WordPress since 2012

WordPress.org Plugin Developer

Lumen ARIA Blocks published

Creative Director for CGM Verse

Experience and Proof

Across WordPress, content, SEO, accessibility, brand and 3D, my work has stayed focused on the same outcome: turning complex materials and operational needs into digital systems that are clear, maintainable and able to evolve.

Core Experience

2023 - Present

Creative Director

CGM Verse Srl

Creative Director for CGM Verse, focused on creative direction, UI/UX support, visual identity, 3D environments, presentation materials and coordination with the technical team. The role includes mentoring junior contributors and representing the project in events and pitches.

More Details

2018 - Present

Web Technician

CGM Consulting Srl

Web Technician and digital systems lead for CGM Consulting: WordPress ecosystem, SEO, job architecture, content workflows, analytics, accessibility improvements, service and product pages and technical consulting for complex projects.

More Details

2013 - 2017

Freelance Web and Digital Work

Independent projects and companies

Independent web and digital work across websites, e-commerce, SEO, visual identity, content and media. This phase built the practical base later consolidated into WordPress systems and operational workflows.

2008 - 2012

Bartender

Caffetteria Lupo, Torino

Hospitality and customer-facing work, useful for teamwork, operational discipline and empathy with real users.

2002 - 2007

Bar and Restaurant

Brek Ristoranti

Operational work in food service and customer-facing contexts, with practical experience in team routines, service quality and daily execution.

Learning and Training

1994 - Present

Self-taught Learning

Technology, web and creative tools

Since 1994, my learning path has been practical and continuous: PCs, operating systems, hardware, early websites, WordPress, SEO, visual tools, 3D and, more recently, applied artificial intelligence and work systems for Coding Agents. Curiosity remains the constant method.

2016 - 2018

High School

Nicolò Copernico

Electronics and electrotechnics training, with a technical foundation useful for understanding systems, hardware, networks and structured problem solving.

2016

Digital Marketing Course

Shaw Academy

Advanced digital marketing course with CPD certification.

2003

Military Service - Voluntary Annual Service

Caserma Dabormida

Technical support for PCs and network infrastructure within the barracks.

Languages and Working Skills

Languages

Italian
English
French
Salentinian

Working Skills

Communication
Team coordination
Critical thinking
Problem solving
Creative direction
Technical curiosity
Operational reliability

Thanks to

There are so many people I need to thank for contributing to my personal and professional growth: My father, who gave me an Amstrad CPC 464 in 1994, at the age of 10, sparking my passion for technology. My mother, who passed on her artistic and creative DNA, and my uncles and cousins, whose creativity has always inspired me.

To my friends in high school, who either entrusted me with assembling their PCs or shared with me the excitement of exploring the tech world—an enthusiasm that still sees us working side by side today.

To my colleagues and clients from 10 years in the hospitality and bar industry, where I learned the value of teamwork and customer empathy—lessons that still guide me today.

To the Italian Army, which gave me the opportunity to reconfigure the network and manage the PCs in the barracks, allowing me to experience my first professional context in the tech field.
To everyone who entrusted me with freelance projects or supported me, pushing me to grow further.

And finally, a special thanks to those who believed in me, definitively launching my career in web development, visual communication, and 3D modeling. To those who, every day, continue to challenge me and inspire me to do my best.

To all of you, I owe my deepest THANK YOU.
Each of you has played a part in shaping who I am today.