Overview of Responsibilities
Since joining CGM Consulting Srl in 2017, I have been entrusted with managing both internal and external projects.
My work centers on enhancing the company’s digital identity, optimizing systems for internal operations, and fostering smooth interactions with both clients and prospective employees.
This role combines my technical expertise, strategic insights, and creative problem-solving to meet evolving business needs while driving sustained growth.
Key Contributions
Corporate Website Development
- Complete Redesign: In 2019, I spearheaded the full redevelopment of the corporate website, taking charge of both backend and frontend development, as well as user interface (UI) and user experience (UX) design. The updated site adheres to the latest standards in usability and performance, yielding a 250% increase in visibility and conversions (notably job applications) within its first year.
- Dynamic Job Post Templates: To maximize the reach of job announcements, I designed and implemented custom templates featuring structured data. This integration ensures that job postings appear prominently in Google’s job search results, offering a significant competitive advantage. By leveraging personalized fields in WordPress, the announcements dynamically populate with SEO-rich content, maintaining consistency and professionalism.
SEO and Digital Marketing
- SEO Strategy: Through meticulous keyword research and on-page optimizations, I improved the site’s organic search rankings. Focus areas included terms related to IT consulting and recruitment, directly increasing relevant traffic.
- Analytics and Tag Management: Using Google Analytics and Tag Manager, I implemented precise tracking mechanisms to analyze user behavior. By segmenting audiences based on location, behavior, and other criteria, I facilitated highly effective remarketing campaigns.
- Social Media Management: I developed strategies for improving the company’s online presence, automating content distribution, and running ad campaigns. Platforms like LinkedIn and Facebook became central to fostering engagement and driving leads.
Custom HR Plugin Development
In response to the increasing volume of job applications, I customized a WordPress-based HR plugin to streamline recruitment processes:
- CV Review Automation: Simplified workflows improved HR efficiency in reviewing and managing applications.
- Structured Data Integration: Job postings were optimized for visibility, ensuring compliance with Google’s schema standards.
- Dynamic Workflows: The plugin allowed for seamless tracking of applicant statuses, enabling faster decision-making.
External Consulting and Training
Beyond my internal responsibilities, I provide consulting services to prominent system integrators, such as Reply, focusing on WordPress-based solutions tailored to complex client requirements.
Additionally, I mentor interns and colleagues, training them in SEO, WordPress development, and digital marketing strategies.
Impact
My comprehensive contributions to CGM Consulting Srl have significantly enhanced its digital footprint, streamlined its recruitment pipeline, and optimized its advertising efforts.
By blending technical precision with creative and strategic planning, I continue to support the company’s mission to excel as a leader in IT consulting and innovation.
