Project Overview
While working for CGM Consulting Srl, I delivered a comprehensive solution for Facile Autoricambi, encompassing a modernized e-commerce platform and a custom management system.
The project aimed to significantly improve conversion rates, optimize advertising efforts through advanced user targeting, and streamline operational workflows to accommodate increased demand.
Key Features of the Project
E-commerce Development
- Complete Website Redesign: A fresh, contemporary design replaced the outdated interface, offering a more intuitive user experience. The design focused on boosting customer trust and usability, contributing directly to increased quote requests and engagement.
- Performance and SEO Optimization: Through meticulous enhancements in load speed, SEO structuring, and content organization, the platform achieved higher visibility in search engines. Specific keywords like "auto parts online" and "customized repair solutions" were targeted to align with user searches.
- Scalable Functionality: The website now supports seamless product additions, empowering Facile Autoricambi to maintain a competitive edge without requiring external technical assistance.
Web Analytics and Targeted Advertising
- Advanced Analytics Integration: Google Tag Manager, Facebook Pixel, and Google Ads were deployed to provide actionable insights into user behavior. This enabled the identification of high-value customer segments.
- User Tagging and Retargeting: Custom tags track user actions, such as abandoned carts and quote submissions, to create tailored advertising strategies. This approach significantly increased conversion rates from existing ad spend.
Custom Management System
To handle the influx of new requests, I developed a bespoke WordPress-based management system with a wealth of features:
- Operator Account Management: Enables task assignments and multi-stage progress tracking for enhanced accountability.
- Automated Documentation: Generates quotes and supplier orders in PDF format, complete with email integration for seamless delivery.
- Client Communication Integration: Built-in WhatsApp support allows quick responses to customer queries.
- Data Export and Search: Advanced filtering and export options simplify the handling of bulk data for suppliers.
Purpose
Executed on behalf of CGM Consulting Srl, this project equipped Facile Autoricambi with a robust platform tailored to their operational and marketing needs.
By combining a cutting-edge e-commerce interface with an efficient management system, I helped the client boost online visibility, streamline internal processes, and foster long-term business growth.
This holistic approach ensured a sustainable solution for both digital and operational challenges.
