Promotional and merchandising materials

Employment: Graphic Design and Branding
Date: 01/01/2018
Client: CGM Verse & CGM Consulting
Categories: Branding

Overview

I designed and produced a comprehensive range of advertising materials and merchandise for CGM Consulting Srl and CGM Verse Srl, addressing their unique needs and audiences.

For CGM Consulting, which focuses on HR and educational initiatives, I created brochures, branded t-shirts, accessories, and roll-ups for school events.

For CGM Verse, operating in the metaverse and blockchain sectors, I developed materials for industry events, including the Blockchain Week Rome 2024, where I designed a three-wall booth backdrop and accompanying promotional materials.

Details

Event Branding: For the Blockchain Week Rome 2024, I conceptualized and delivered a striking booth design featuring graphics across three walls. To ensure clarity and alignment with the team’s vision, I created high-quality 3D renderings simulating the final booth setup. These visuals were later utilized for promotional campaigns to highlight the company’s presence at the event.
Merchandising and Print Materials: I was responsible for crafting a variety of materials tailored to different audiences. This included detailed brochures, professionally branded t-shirts, and visually impactful roll-ups. The materials effectively communicated each company’s brand identity while appealing to their target demographics.
Logo Creation: I designed the logo for MoodWeather, a CGM Verse DApp that generates NFT images based on weather, user mood, and a text prompt. The logo, featuring a creative emoji design, captures the playful yet functional essence of the app.
Logistical Coordination: Beyond design, I played an active role in logistics by directly coordinating with suppliers. I visited print shops to provide instructions on complex designs, supervised production processes, and managed the collection of finished materials, ensuring seamless execution of each project.
Cross-Sector Adaptability: My work demonstrated versatility by targeting distinct audiences. For CGM Consulting, materials resonated with students and educators, while for CGM Verse, designs catered to professionals in the metaverse and blockchain industries.